Web3 isn't just buzzwords. It's the difference between renting your store on Shopify and owning it forever. Here's why smart sellers are making the switch.
Let's be brutally honest: If you're selling on Shopify, TikTok Shop, Amazon, or any traditional platform, you don't own your business. You're renting space on someone else's platform.
Sarah built a $50K/month Shopify store over 3 years. One day, Shopify flagged her account for "suspicious activity" (a false positive). Her store was shut down. No warning. No appeal. Three years of work, gone overnight.
This happens every single day. Sellers wake up to:
Forget the crypto jargon for a second. Here's the simplest explanation:
The landlord (platform) owns the building. They set the rules.
They can kick you out anytime. You pay rent every month (fees). If
the landlord sells the building, you're out.
⬇️
YOU own it. Nobody can take it from you. You make the rules. No
monthly rent. It's yours forever. You can even sell it if you
want.
That's Web3 in a nutshell. True ownership of digital assets.
You don't need to understand blockchain deeply. Just know these 3 core principles:
When you claim yourname.liveshop, it's registered as an NFT (Non-Fungible Token) on the blockchain. Think of it like a digital deed to a house. It's cryptographically yours. Nobody—not even .liveshop—can take it from you.
Your domain isn't stored on one company's server. It's on the blockchain (thousands of computers worldwide). Even if .liveshop disappeared tomorrow, your domain still exists and functions. That's the power of decentralization.
Instead of usernames/passwords (which companies control), you log in with a Web3 wallet (like MetaMask). Only YOU have the keys. No company can lock you out or ban your account.
| Feature | Web2 (Shopify/TikTok) | Web3 (.liveshop) |
|---|---|---|
| Who owns your store? | The platform 🏢 | YOU 🎉 |
| Can they ban you? | Yes ❌ | No ✅ |
| Monthly fees? | $29-$299+ 💸 | $0 🎉 |
| Platform fees? | 15-30% 😱 | <3% 🔥 |
| Customer data? | Platform owns it 🔒 | You own it 📊 |
| Can you sell your store? | No ❌ | Yes (as NFT) 💰 |
If you're doing live shopping on TikTok, Instagram, or YouTube, here's the harsh reality:
You don't have to abandon TikTok or Instagram. Here's what smart sellers do:
Use TikTok/Instagram for discovery & traffic
Send them to yourname.liveshop to checkout
💡 Pro Tip: TikTok is great for getting eyeballs. But once someone buys from you, redirect them to your .liveshop domain for repeat purchases. That way, you're not paying TikTok 8% every single time.
Stop building someone else's empire. Claim your .liveshop domain and start a business that YOU actually own.
Reserve your domain name before someone else takes it