Table of Contents
Welcome to .liveshop™ Privacy Protection
Welcome to the .liveshop™ website, operated by .liveshop™, located at P.O. Box 310121, New Braunfels, Texas 78131, and powered by Freename AG, Samstagernstrasse 41, Wollerau, Switzerland ("We," "Us," "Our").
We're committed to protecting your privacy when you use our Platform to register and manage .liveshop™ Web3 domain names. This Privacy Policy explains how we collect, use, and protect your personal data.
Who We Are
Primary Data Controller
Technology Partner
If we share responsibility for your data with others, we'll let you know in accordance with applicable data protection laws.
What Data We Collect and Why
We collect only the personal data needed to provide and improve our .liveshop™ domain services:
Contact Information
- Name and email address
- Physical address
- Phone number
Account Information
- Username and password
- Wallet details
- Domain preferences
Usage Data
- Browser and device information
- IP address
- Pages visited
Communication Data
- Contact form messages
- Support requests
- Communication preferences
Why We Collect Your Data
- Register and manage your .liveshop™ domain
- Process payments and royalties
- Send important updates (e.g., renewal reminders)
- Improve Platform security and user experience
- Comply with legal requirements
Legal Basis for Using Your Data
We process your data based on the following legal foundations under US and international law:
Your Consent
When you provide explicit consent for marketing, cookies, or optional services.
Contract Performance
To provide domain services and fulfill our contractual obligations to you.
Legal Compliance
To meet US federal/state requirements, registry obligations, and tax laws.
Legitimate Interests
For fraud prevention, security, and business operations balanced against your rights.
How Long We Keep Your Data
We keep your data only as long as needed for the purpose (e.g., managing your domain) or as required by law. When no longer needed, we delete or anonymize it in accordance with our data retention schedule and applicable legal requirements.
Sharing Your Data
We may share your data with the following parties, always with appropriate safeguards:
Service Providers
Web hosting, payment processors (Stripe, Coinbase Commerce), email services, and analytics providers.
Registries
For Web2 domain registration: Registries (Nominet, Verisign), WHOIS database, and domain management systems.
Legal Authorities
When required by court orders, law enforcement requests, or regulatory compliance.
International Data Transfers
As a Texas-based entity, our primary data processing occurs within the United States. Some partners are in Switzerland, the UK, or the EEA. We ensure appropriate safeguards through:
- Standard Contractual Clauses (SCCs)
- US-EU and Swiss-US Data Privacy Framework compliance
- Adequacy decisions where available
Data Security
We implement comprehensive security measures following US federal standards (NIST Cybersecurity Framework) and international best practices to protect your data from unauthorized access, disclosure, alteration, or destruction.
Technical Safeguards
- HTTPS/TLS 1.3 encryption
- SOC 2 compliant data centers
- Multi-factor authentication
- Regular security updates and patches
- Intrusion detection and monitoring
- Data encryption at rest and in transit
Administrative Safeguards
- Background checks for personnel
- Regular security training
- Incident response procedures
- Data minimization policies
- Third-party security assessments
- Business continuity planning
Note: While we implement industry-leading security measures, no online system is 100% secure. Internet communications may be subject to monitoring by government authorities under applicable US federal and state laws.
Cookies and Tracking
We use cookies (small data files stored in your browser) to enhance your experience and improve our services.
Essential Cookies
Session cookies, security tokens, and user preferences that make our Platform work properly.
Analytics Cookies
Google Analytics, page view tracking, and performance metrics to help us understand usage.
Marketing Cookies
Personalized ads, campaign tracking, and social media pixels to show relevant content.
You can manage cookies in your browser settings or opt out via tools like YourAdChoices or Network Advertising Initiative. We also use Google Analytics (with anonymized IP addresses) and ActiveCampaign for email marketing.
Third-Party Services
We use trusted third-party services to run our Platform, each with their own privacy practices:
WordPress.com
Website infrastructure by Automattic Inc.
Stripe
Secure payment processing
Coinbase Commerce
Cryptocurrency payments
YouTube
Embedded video content
These providers may use cookies or collect your IP address to deliver services. We ensure they follow data protection rules.
US Legal Framework & Governing Law
Governing Law & Jurisdiction
- Primary Jurisdiction: This Privacy Policy and all data processing activities are governed by the laws of the State of Texas and the United States of America.
- Court Jurisdiction: Disputes relating to privacy or data protection shall be subject to the exclusive jurisdiction of state and federal courts in Comal County, Texas.
- Regulatory Oversight: We operate under the oversight of US federal agencies (FTC, CFPB) and Texas state authorities.
US Privacy Law Compliance
Federal Laws:
- • COPPA
- • CAN-SPAM Act
- • Gramm-Leach-Bliley Act
State Laws:
- • California CCPA/CPRA
- • Texas Identity Theft Enforcement
- • Virginia CDPA, Colorado CPA
Sectoral Laws:
- • HIPAA (if applicable)
- • FERPA (if applicable)
- • Financial privacy regulations
International:
- • Swiss FADP
- • GDPR (for EU data subjects)
- • UK GDPR
Notifications and Emails
We may send you emails or messages (e.g., newsletters, renewal reminders) to your registered email address. These may include tracking pixels to help us improve our communications.
Optional Communications
- Marketing newsletters
- Product updates
- Educational content
You can unsubscribe anytime
Essential Communications
- Account security alerts
- Domain renewal notices
- Service updates
Required for account security
WHOIS Data
For Web2 domains linked to your .liveshop™ domain, your name and contact details may appear in the public WHOIS database, unless specific protections apply.
Data Protection Options
- .uk domains: Non-business registrants have data redacted by default
- WHOIS Privacy Service: Available for eligible domains (uses proxy details)
Important: We still keep your true data for legal and Registry purposes and may share it if required by law or court order.
Updates to This Policy
We may update this Privacy Policy to reflect changes in our services or laws. We'll post updates on our Platform and notify you via email when material changes occur.
Continued use of the Platform after updates means you accept the updated policy.
Social Media
We're active on social media platforms to share updates about .liveshop™ domains. If you interact with us there, your data may be processed by those platforms, which may be outside the UK/EEA.
Check the privacy policies of social media platforms (Facebook, Twitter, LinkedIn, etc.) for details on how they handle your data.