You're In! Welcome to the Founding Members
Everything you need to dominate live shopping, build your brand on Web3, and create a thriving community. Let's get to work. 💜
20+
Chapters
50+
Actionable Tips
10+
Templates
30
Day Roadmap
Read this first 👇
Hey! First off, thank you for trusting us. We're not some massive corporation with unlimited resources. We're a scrappy startup building this WITH you.
This playbook? It's real. No fluff. No filler. Just actionable strategies we've learned from live sellers, Web3 builders, and community creators who are actually doing it.
We'll keep updating this as we learn more. Your feedback matters. If something here helps you win, tell us. If something's unclear, tell us that too.
Let's build something legendary. 🚀
Chapter 1
Your domain is your digital real estate. Choose wisely, own forever. 🏠
Your .liveshop domain isn't just a URL—it's your brand, your identity, and your asset. Unlike traditional domains where you rent year after year, you OWN this forever.
3-8 characters is ideal. Easy to type, remember, and say out loud on a live stream.
✅ GOOD
trend.liveshop
vibe.liveshop
glow.liveshop
❌ AVOID
myamazingstore123.liveshop
bestonlinedeals.liveshop
Your domain should instantly communicate what you sell or who you are.
Use words that stick in people's minds. Emotion beats description.
💡 Pro Tip:
Words like "vibe," "glow," "spark," "rush" create emotion and energy. Generic words like "store" or "shop" don't stand out.
Will this domain still be relevant in 5 years? Can you build a brand around it?
If you can't tell someone your domain on a phone call without spelling it, it's too complicated.
❌ Avoid These Mistakes:
Ask yourself these 5 questions before claiming your domain:
Can I say it out loud on a live stream easily?
Test: Say it 5 times fast. Still clear?
Does it represent my brand or niche?
People should know what you sell from the domain
Will I still love this in 5 years?
You own this FOREVER—make sure it ages well
Could someone else want to buy this?
Think resale value—premium domains appreciate
Is it available on social media too?
Check @yourdomain on IG, TikTok, X for consistency
Write down 10 domain ideas. Run each through the 5 questions above. Pick your winner.
Chapter 2
Master the platforms where live shopping happens. Know the rules, win the game. 📱
| Platform | Best For | Audience | Fees |
|---|---|---|---|
| Whatnot | Auctions, collectibles, trading cards | Collectors, enthusiasts | 8% + payment fees |
| TikTok Shop | Viral products, trending items | Gen Z, millennials | 2-8% commission |
| Instagram Live | Fashion, beauty, lifestyle | Visual-first shoppers | Free (external checkout) |
| Facebook Live | Community-based selling | Older demographics | 5% per transaction |
| Amazon Live | Product demos, reviews | Prime members | Referral fees vary |
The auction king of live shopping
Start with "Hype Drops"
Get viewers excited by dropping surprise deals throughout the stream
Show Every Angle
Authenticity builds trust—show defects, close-ups, everything
Interact Like Crazy
Call out usernames, answer questions, make it personal
Schedule Consistently
Same time, same days = predictable audience growth
Where viral meets commerce
✅ DO THIS
❌ AVOID THIS
Visual storytelling meets selling
Instagram is perfect for visual products—fashion, beauty, home decor, art. The platform is all about aesthetics.
Don't pick just one platform. Use your .liveshop domain as the HUB and funnel from EVERYWHERE.
Whatnot: Live auctions → Drive to .liveshop for exclusive drops
TikTok: Viral content → Link in bio to .liveshop
Instagram: Beautiful visuals → Stories linking to .liveshop
.liveshop Domain: Your central hub with email list, upcoming streams, archives
🎯 Result: You OWN the customer relationship, not the platform.
Chapter 3
No jargon. No complexity. Just what you NEED to know. 🌐
Web 1.0 (1990s-2000s)
Read-only. Static websites. You could only view content.
Web 2.0 (2000s-Now)
Read AND write. Social media, user-generated content. But companies own YOUR data.
Web 3.0 (NOW → Future) ✨
Read, write, AND OWN. You control your data, digital assets, and identity.
Bottom line: Web3 means YOU own your stuff. Your .liveshop domain? It's YOURS. Forever. No company can take it away, raise prices, or kick you off. That's the power of Web3.
Imagine a notebook that EVERYONE can see, but NO ONE can erase or cheat.
Every time someone buys a .liveshop domain, it's written in this "notebook" (the blockchain). Everyone can verify you own it. Nobody can fake it or steal it. That's blockchain.
Everyone can see all transactions
Impossible to hack or fake
Records last forever
Wallet
Your digital account. Think of it like your email login for Web3. (Example: MetaMask)
NFT (Non-Fungible Token)
A unique digital item you own. Your .liveshop domain is an NFT!
Smart Contract
Automated agreement. Like a vending machine—put in money, get product. No middleman.
Gas Fees
Small transaction fees to process blockchain transactions. (Usually a few dollars)
DAO (Decentralized Autonomous Organization)
Community-run organization. Members vote on decisions. No CEO. (That's us!)
Platforms can ban you, delete your account, change the rules. Your .liveshop domain? YOURS forever. Build on a foundation you control.
As Web3 grows, premium domains increase in value. Early adopters (that's you!) benefit most. It's digital real estate.
No platform between you and your customers. Build email lists, communities, loyalty—all YOURS.
Join a DAO where YOUR vote matters. Shape the future together. This isn't just tech—it's a movement.
Chapter 4
Your domain is just the start. Now let's make people REMEMBER you. 🎨
Why you exist
How you look
How you talk
What you stand for
Show up daily
Answer these questions to define your brand:
1. What problem do you solve?
Example: "I help sneakerheads find rare kicks at fair prices"
Write your answer here...
2. Who is your ideal customer?
Be specific: Age, interests, income, pain points
Write your answer here...
3. What makes you DIFFERENT?
Not better—different. What's your unique angle?
Write your answer here...
4. What's your brand personality?
Pick 3-5 words: Fun? Professional? Edgy? Luxurious? Authentic?
Write your answer here...
Red
Energy, urgency, passion
Blue
Trust, calm, professional
Green
Growth, health, wealth
Yellow
Optimism, clarity, warmth
Purple
Luxury, creativity, wisdom
Black
Elegance, power, sophistication
💡 Pro Tip:
Use Canva to create branded templates. Save time AND stay consistent!
Your brand voice is HOW you communicate. Are you casual or formal? Funny or serious? Pick a lane and stay in it.
"Yo! Just dropped some FIRE sneakers on the stream. Who copped? 🔥"
Good for: Streetwear, youth brands, trending products
"New inventory available. Authenticated and verified. Shop with confidence."
Good for: Luxury items, collectibles, high-ticket products
"Hey friends! So excited to share today's finds with you. Each piece has a story! 💕"
Good for: Vintage, handmade, community-focused brands
Complete the Brand Identity Worksheet above. Pick 2-3 colors. Choose your voice. Create a simple 1-page brand guide you can reference.
📝 Quick Brand Guide Template:
Chapter 5
7 proven ways to make money with your .liveshop domain. Pick one. Master it. Scale it. 💰
Direct Sales
Brand Deals
Affiliates
Membership
Flipping
Coaching
Ads
The foundation—sell your products
Use your .liveshop domain as your central hub. Link all your live shopping streams there. Build your email list. Drive traffic from social.
Sell 100 items/month = $5,000/month profit
✅ Best For:
Anyone selling physical products on Whatnot, TikTok Shop, Instagram
Get paid to feature products
Once you have an audience (even 1,000 followers!), brands will pay you to feature their products on your streams or .liveshop page.
🎯 How to Find Brands:
✅ Best For:
Earn commissions on products you recommend
Promote other people's products and earn a commission on every sale. No inventory needed. Perfect for starting out.
Amazon Associates
1-10% commission • Millions of products
RewardStyle (LTK)
10-20% commission • Fashion & beauty
ShareASale / CJ Affiliate
Varies • Thousands of merchants
💡 Pro Tip:
Only promote products you ACTUALLY use and love. Your audience can smell fake recommendations from a mile away.
Recurring revenue from super fans
Charge $5-50/month for exclusive perks. This is RECURRING income—the best kind.
💰 Math That Matters:
100 VIP members × $20/month = $2,000/month recurring income
That's $24,000/year of PREDICTABLE revenue! 🚀
Buy premium domains low, sell high. Some flip for 10-100x profit.
Potential: $1K-$100K+ per flip
Teach others your strategies. 1-on-1 or group coaching.
Potential: $100-$500/hour
Once you have traffic, run ads on your .liveshop site.
Potential: $10-$50 per 1K visitors
Pick ONE monetization method to start with. Master it. Then add more. Don't try all 7 at once—that's a recipe for overwhelm.
Chapter 6
Your community = your moat. Build it right, and nothing can stop you. 👥
Platforms change. Algorithms shift. But your community? YOURS forever. They'll follow you anywhere.
Happy community members tell their friends. That's marketing you don't have to pay for.
Community members buy more, more often, and stick around longer. 10x LTV vs. one-time customers.
Your community tells you what they want. No guessing. Just ask and listen.
Level 5: Super Fans
1-5% • Your ride-or-dies. Buy everything. Promote for free.
Level 4: Active Members
10-15% • Comment, engage, share. Buy regularly.
Level 3: Regular Buyers
20-30% • Purchase multiple times. Occasional engagement.
Level 2: One-Time Buyers
30-40% • Bought once. Trying to convert to Level 3.
Level 1: Followers / Lurkers
40-50% • Watch but haven't bought yet. Warm them up!
🎯 Your Goal:
Move people UP the pyramid. Level 1 → Level 2 → Level 3 → Level 4 → Level 5. Each level is worth more to your business.
On live streams, say "Hey @username!" Makes it personal.
"Which color should I drop next?" Gets comments flowing.
Member got promoted? Shout them out! Make them feel seen.
Show packaging, sourcing, your workspace. Build connection.
Special terms only your community knows. Builds identity.
Feature a member each week. Interview them on stream.
Products ONLY for community. Makes them feel special.
Seriously. Every. Single. One. People notice.
"Mystery Box Mondays" or "Flashback Fridays"—predictable fun.
Share failures, struggles. Authenticity > perfection always.
Social media is where you ATTRACT. Your .liveshop domain is where you OWN the relationship.
💡 Pro Tip:
Every social post should link back to your .liveshop domain. Make it your digital home base. Own the traffic.
Pick 3 engagement tactics from above. Implement them THIS WEEK. Track which ones your community responds to most. Double down on those.
📝 This Week's Tactics:
Chapter 7
Content is currency. Create it right, and the algorithm works FOR you. 📱
Don't just post randomly. Follow this framework for consistent, engaging content.
Teach something valuable
40% of content
Make them smile or laugh
30% of content
Share stories & motivation
20% of content
Promote your products
10% of content
⚠️ Important:
If you ONLY sell, people unfollow. Give value 90% of the time, sell 10%. They'll buy MORE because they trust you.
Hook, deliver, CTA—in 15 seconds
Hook (0-3 seconds)
"Wait, you're telling me..." or "POV: You just..."
Value (3-12 seconds)
Show product, share tip, deliver promise
CTA (12-15 seconds)
"Link in bio" or "Follow for more"
Aesthetics first, always
Reels
60% of content
Highest reach!
Stories
Daily (3-10/day)
Build intimacy
Feed Posts
30% of content
Brand aesthetic
| Day | TikTok | Type | |
|---|---|---|---|
| Monday | Product showcase | Reel + Stories | Educate |
| Tuesday | Behind-the-scenes | Stories | Entertain |
| Wednesday | Trending audio | Reel | Entertain |
| Thursday | How-to / Tutorial | Carousel post | Educate |
| Friday | Testimonial / Win | Stories + Feed | Inspire |
| Saturday | Live stream promo | Reel + Stories | Sell |
| Sunday | Personal story | Stories only | Inspire |
💡 Pro Tip:
Batch create content! Spend one day filming 10-15 videos. Edit and schedule them throughout the week. Saves massive time.
Create 5 pieces of content TODAY using the 4 pillars. Post them this week. Track which pillar performs best for YOUR audience.
📝 This Week's Content Plan:
Chapter 8
Your domain = your vote. Shape the future of .liveshop together. 🗳️
The .liveshop DAO is a community-run organization where members (that's YOU!) vote on important decisions. No CEO. No board of directors. Just domain owners deciding together what's best for the community.
We build it together
1 domain = 1 vote
All votes are public
Any member can propose an idea: new feature, community event, partnership, treasury allocation, etc.
Example Proposal:
"I propose we fund a .liveshop Retail Summit in Miami. Budget: $50K. Expected attendance: 500+ members. Vote YES to approve funding from community treasury."
Community discusses in forums/Discord. Ask questions. Debate pros/cons. Usually lasts 3-7 days.
💬 Key Questions:
Members vote using their domain NFTs. Each domain = 1 vote. Usually 48-72 hour voting window.
412 members voted
If proposal passes (usually needs 51%+ YES votes), it gets executed. Community treasury releases funds. Action team gets to work.
✅ Proposal PASSED!
Miami Summit is officially happening. Funds allocated. Team assigned. Updates posted weekly.
Whether you own 1 domain or 100, each domain = 1 vote. Everyone's voice matters equally.
Your vote literally shapes what gets built. This isn't some fake "suggestion box"—votes have power.
As a founding member, your vote carries EXTRA weight. You're building the foundation.
Join the .liveshop Discord/Telegram community. Introduce yourself. Start participating in discussions. Your voice matters from DAY ONE.
Chapter 9
The roadmap from zero to launch. Follow this, and you WILL see results. 📈
Set up your digital infrastructure
Day 1-2: Claim Your Domain
Choose wisely using Chapter 1 guidelines. Set up wallet if needed.
Day 3: Complete Brand Worksheet
Define your purpose, audience, and voice (Chapter 4).
Day 4-5: Set Up Social Profiles
TikTok, Instagram, and one other platform. Match your domain name.
Day 6: Create Basic .liveshop Landing Page
Simple page with: About, Stream schedule, Email signup, Social links.
Day 7: Join .liveshop Community
Discord, Telegram, introduce yourself. You're not alone!
Build your content library
Day 8-9: Batch Create 15 Short Videos
Use the 4 content pillars. Film in one sitting, edit later.
Day 10-11: Edit & Schedule Content
Add captions, trending audio, effects. Schedule for next 2 weeks.
Day 12: Create Instagram Highlights
Categories: About, Products, Reviews, Behind-the-Scenes.
Day 13: Design Content Templates
Use Canva for consistent graphics, thumbnails, stories.
Day 14: Engage for 1 Hour
Comment on 50 posts in your niche. Follow 20 accounts. DM 5 potential collabs.
Launch your live shopping presence
Day 15-16: Prepare for First Stream
Choose platform (Whatnot/TikTok/IG). Gather products. Test equipment.
Day 17: Announce Your Stream
Stories, posts, email list. Build hype for 48 hours.
Day 18: GO LIVE!
Don't aim for perfection. Just hit START. 30-60 minutes.
Day 19-20: Review & Improve
Watch replay. What worked? What didn't? Take notes.
Day 21: Schedule Weekly Streams
Pick same day/time each week. Consistency = growth.
Start making money
Day 22-23: Set Up Monetization
Pick ONE method from Chapter 5. Set up payment processing.
Day 24-25: Launch First Paid Offer
Could be: Product sale, membership, affiliate promo, etc.
Day 26-27: Reach Out for Collabs
DM 10 accounts similar size. Propose cross-promotion.
Day 28-29: Analyze & Optimize
Check analytics. What content performed best? Double down.
Day 30: Plan Next 30 Days
Set goals. What worked? What to improve? Keep momentum!
If you complete this plan, here's what you should have:
✅ Foundation Set
📈 Growth Started
💰 Revenue Started
Chapter 10
Learn from others' failures. Don't make these mistakes. ⚠️
Posting on 5 platforms, running 3 business models, launching 10 products simultaneously. Result? Burnout and zero momentum.
✅ Do This Instead:
Pick ONE platform. ONE monetization method. ONE content strategy. Master it. THEN add more. Focus beats scattered effort every time.
Every post is "Buy now!" "Link in bio!" "Get yours today!" People unfollow fast.
✅ Do This Instead:
Follow the 90/10 rule: 90% value (educate, entertain, inspire), 10% sell. Build trust first, sales follow.
Post 5 times in one day, then disappear for 2 weeks. Algorithm punishes this. Followers forget you exist.
✅ Do This Instead:
Post 1-2x daily, EVERY day. Consistency beats intensity. Batch create content on Sundays for the week.
"I have 10K Instagram followers, I'm good!" Then Instagram changes the algorithm. Reach drops to 2%. You're screwed.
✅ Do This Instead:
Email list = asset YOU own. Drive traffic to your .liveshop domain. Capture emails. Email list beats followers every time.
"I'll start when my website is perfect." "I'll go live when I have better lighting." "I'll post when I lose 10 pounds." Perfectionism = procrastination.
✅ Do This Instead:
Done > Perfect. Post the video. Go live with what you have. Improve as you go. Action creates momentum. Waiting creates nothing.
Posting blindly without checking what works. Repeating content that flops. Ignoring content that crushes.
✅ Do This Instead:
Check analytics weekly. What got the most views? Engagement? Sales? Do MORE of that. Kill what doesn't work.
There is NO secret. Just consistent action, learning from feedback, and refusing to quit. That's it. Most people fail because they stop. Don't stop.
You Made It Through the Entire Playbook!
You Have Two Choices:
Close this page. Go back to scrolling. Tell yourself "I'll do it later." Watch other people build what you could have built. Wonder "what if?" in 6 months.
Claim your domain TODAY. Follow the 30-day plan. Join the community. Build something real. Look back in 6 months and say "I'm so glad I started."
← This is the winning choice
📊 Quick Reminder:
10
Chapters
50+
Action Steps
30
Day Plan
You have EVERYTHING you need to succeed. The only thing missing is action.
"The best time to start was yesterday.
The second best time is RIGHT NOW."
⚡ Own it forever • 💳 One-time payment • ♾️ No renewals
You're not building alone. Join thousands of founding members:
One last thing: We're rooting for you. Seriously. Every single person on the .liveshop team wants you to WIN. So get out there, claim your domain, and build something legendary.
Let's go. 🚀💜